March 1998 Issue


With the portable GPS market maturing, Lowrance and Magellan trot out improved models.

As competition grows fiercer in what is slowly becoming a glutted market, GPS pricing has taken on the quality of corn quotes on the morning ag report, changing a buck here or a buck there in response to the vagaries of consumer demand.

As we go press this month, the prices are in flux again and Lowrance and Magellan have announced incremental improvements in the AirMap and the SkyStar, both of which compete against Garmin’s popular GPS 195 and the recently introduced GPS III pilot.

With no major new portables on the horizon—at least that we know about—the current crop looks relatively stable to us. If you’ve put off buying a portable or upgrading because of worries about the next...

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