October 1999 Issue
Buy Now Or Wait?
Weíre talking about major avionics upgrades. If you want to trade-in recent vintage digital avionics, the time may be right.
In the heart of every avionics marketing exec, there lives a dream, the commercial equivalent of Nirvana: Some Monday morning in the near future, every aircraft owner will awaken with the burning need to buy a suite of GPS mapcomms, complete with a new audio panel and all the hooks for more as-yet-to-be-announced gadgets.
Itís not like the industry isnít ready to deliver. As of this summer, thereís unprecedented choice in new avionics; a box for every purpose at every price. The only thing missing is customers. Although avionics upgrading is clearly on a brisk upswing, the tidal wave of bottomless demand looms just over the horizon.
For avionics shops, this is a good problem to hav...
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