August 1999 Issue
Gear of the Year
Our annual round up of the best products and services we’ve seen since last we looked.
Competition is a marvelous thing.
In theory, it pushes prices down and drives unworthy products from the market, allowing the best to rise to the top like rich cream in a pitcher of fresh milk.
The theory generally works, but for the unfortunate intrusion of marketing and advertising, which tend to smear the truth in ways rarely beneficial to customers. That’s where Aviation Consumer comes in.
As professional shoppers not beholden to any advertisers, we examine the claims and counter claims in the harsh light of reality and make buying recommendations with only reader interests in mind. If we step on a few toes along the way, so be it.
Our forays into the world of aviation...
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