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This is War

How Toyota plans to seize the world GA market. Cessna and Piper should be listening; these guys may be serious.


Toyota’s proof-of-concept TAA in flight over
ûCalifornia. It’s believed to be Lycoming pow-
ûered, but a diesel version may emerge.

Cessna is toast, Piper is road kill and Mooney? Fuggedabout it. The way A. Sandy Munro sees it, the established U.S. GA industry has a couple of years—a half decade at best—to reform or face being gutted by the same people who dominate the auto industry, steelmaking and machine tools: the Japanese.

According to Munro’s blueprint for the 21st century of general aviation, Toyota and Honda—and maybe some Japanese companies you’ve never even heard of—are poised to come out of the ground any day now with aircraft that, while not necessarily revolutionary, will be so favorably priced and of such irresistible value that the used aircraft market will be reduced to…


 
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