December 2004 Issue

LSA: A Promising Start

Remember those dreadful “Baby on Board” placards plastered in the window of every other minivan a decade ago? Thankfully, they’ve faded from fashion but they were emblematic of a marketer’s dream: the minivan arrived just as baby boomers were having kids of their own. Detroit stroked the demographic bubble with perfect timing.

An e-mail I got from reader Ron Gibson the other day makes me wonder if the emerging light sport industry may find a demographic sweet spot, too. In asking for editorial coverage of light sport airplanes, he wrote, “I intend to sell my Skylane within the next couple of years and purchase a new LSA. I’m sure there are many older pilots who are tired of sweating ou...

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