September 2004 Issue
First Word: 09/04
Some years ago, my editorial predecessor, the late Dick Weeghman and I shared a good laugh over what can best be described as conditional perception. Being in the business of reviewing aviation products and picking winners and losers, we noticed a certain pattern in the way companies react to our product reviews when quoting the magazine in advertisements.
This is perfectly predictable but still amusing, at least to us. If we happened to like the product in question, the company’s ad would describe Aviation Consumer as “the respected, independent voice” in general aviation. You could almost hear the brass fanfare in the background. The gravitas could be stifling. <...
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