November 2007 Issue

First Word: 11/07

Cessna’s announcement in September that it was seeking to buy Columbia had a bit of the sneaky Pete to it. Whether intended or not, the buyout offer got the harder play in breaking news stories, not the fact that Columbia was declaring bankruptcy. Stories in the aviation press seemed to assume that readers and reporters already knew about the bankruptcy and that the Cessna tender was the real news. Yet the two developments occurred almost simultaneously. Interesting timing.

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