May 2007 Issue
Lycoming’s Do or Die: Why Retooling is a Must
Thanks to Cessna, Lycoming has a healthy marketshare in new engines. But where the growth is—high-performance singles—it needs something new.
In the realm of industries done in by capricious market forces, Lycoming and Continental aren’t just survivors, they’re evolutionary standouts. The entire GA industry imploded between 1980 and 1985 when sales rode over a cliff and both Lycoming and Continental had to rapidly reinvent themselves to survive in a world where 85 percent of their new engine business simply evaporated into thin air. Not many companies have weathered such a drubbing. (A captive replacement market helped.)
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