October 2009 Issue
We were pleased that Jeff Van West liked Version One of the FXVIEW software. However, we felt that most of the article was fair, there are some misleading points we would like the opportunity to clarify. The FX10 is only one ounce heavier and one inch wider than the Kindle DX but it has about 14 percent more display area. Some of our customers tell us they would prefer an even larger device. While pleased that Van West liked the zoom and pan functionality we were surprised that he did not see a use for it. Being able to zoom in on a briefing strip, missed approach procedure, or small text boxes can significantly reduce the need to rely on reading glasses for those of us (myself included) with aging vision. There are also many Jeppesen charts in a two-page format. While the unit and FXVIEW software is not inexpensive, the price is set to support a viable business model that can support customers, provide functionality enhancements, and bring new products to market. We cannot apologize for having a business plan that allows us to employ the best, be viable and provide a return on investment. The landscape is littered with bankrupt aviation ventures that promise too much for too little.
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