December 2009 Issue

First Word: 12/09

A Hundred Monkeys Versus the 800-Pound Gorilla

Those of you keeping score at home might have noticed this is the second sequential issue with a Garmin product in the lead story slot. We generally donít like to do that, but Garminís new aera line of portables was the big news that needed to come first. I, half jokingly, said to Editor Paul Bertorelli that we were going to start getting letters addressed to The Garmin Consumer. He, only half-jokingly, quipped back, "Yeah, but theyíre the only ones innovating." That statement is both true and false, and quite telling in both ways. Garminís aera isnít even the second touchscreen portable GPS on the scene. Itís more like the fourth, behind Anywhere Mapís ATC, and Honeywellís AV8TOR and AV8TOR Ace. And if you count Tablet-PC solutions for cockpit GPS navigators, the aera just entered a crowded room.

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