Industry News

July 2011 Issue

Flight Schools That Work: Top Service for Top Dollar

Schools that prioritize the customer experience and set prices high enough to leave a margin for profit are making money. Here’s why this matters to you.

If you’re looking a feel-good piece about how flight training is on the rebound and we’re on our way back to viable flight schools running side-by-side with every mom-and-pop FBO, you’re reading the wrong article. (Actually, you’re probably reading the wrong magazine.) Flight training never had a reputation as a cash cow, and the current economic climate hasn’t helped that situation. But there have always been, and still are, flight schools that run in the black. In fact, in just the past few months, we came across a couple not just getting by but expanding despite all the dire numbers of the current economy. We decided this was worth a critical look. Did these folks have some secret formula for success, or were they dumping resources into a temporary bubble that will collapse under it’s own economic impossibility before the year is out?

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