December 2012 Issue
Piper Matrix: Speed Sans Complexity
Piper hit on a winning formula when it yanked the pressurization out of the Mirage. It continues to be a brisker seller, even in a soft market.
As of 2012, the Matrix is in its fifth model year and although sales for all the OEMs have tanked, the Matrix and its pressurized stablemate, the Mirage, continue to be strong sellers for Piper, accounting for more than a third of its total sales by units. In 2008, the introductory year, the Matrix outsold the Mirage five to one because, dealers say, it had a substantially lower price. So much for price sensitivity.
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