December 2013 Issue

First Word: December 2013

Full Disclosure

An acquaintance recently mentioned that she was considering going back to school for an advanced degree in business, but that she didn’t want to take a required marketing class. She said that, to her, marketing was teaching people how to lie. Her remark caused me to recall some of the less-than-scrupulous techniques used to sell aviation products and how buyers have been burned. I’ve been thinking about all of this as I consider a developing concern with the marketing of the fine Zaon portable collision system.

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