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Gear of the Year: Cessna Mustang

Being the best at anything-whether its world class poker, table tennis or making the best headset-requires a unique combination of resources, talent, circumstance and commitment. By far, the most critical ingredient in that recipe is the last: commitment. A determined competitor who may be short of talent or competing at a disadvantage can still prevail with sheer determination and undiluted will.And so it is with some of the products we review every year. Many of these come from small companies with microscopic staffs and limited capital, but with unlimited drive to succeed. In this report, our annual Gear of the Year focus on the best products and services weve seen during the 2006/2007 editorial year; its our goal to illuminate those companies. Herewith is a bakers dozen of aviation-related products that we consider to be top drawer-the best of the best or at least the top value among like products.

Being

the best at anything-whether its world class poker, table tennis or making the best headset-requires a unique combination of resources, talent, circumstance and commitment. By far, the most critical ingredient in that recipe is the last: commitment. A determined competitor who may be short of talent or competing at a disadvantage can still prevail with sheer determination and undiluted will.And so it is with some of the products we review every year. Many of these come from small companies with microscopic staffs and limited capital, but with unlimited drive to succeed. In this report, our annual Gear of the Year focus on the best products and services weve seen during the 2006/2007 editorial year; its our goal to illuminate those companies. Herewith is a bakers dozen of aviation-related

Cessna Mustang

products that we consider to be top drawer-the best of the best or at least the top value among like products.

product of the the year

cessna mustang

Normally, our editorial world is defined by piston-engine aircraft and related products. But the very light jet phenomenon has attracted buyers from the upper crust of the piston realm because VLJs represent what many see as the first affordable jets for the common man. Thats why we think Cessna, with its Citation Mustang, deserves recognition as our product/company of the year.In our view, its not so much the airplane itself-although its impressive-but the achievement of

producing it on time, on budget and on the numbers. Cessna did what it said it would do when it said it would do it. In a VLJ segment dominated by slipped schedules, over-promised performance and a deafening cacophony of hype, the Mustang stands out as a dignified exception. Given Cessnas depth of experience, none of this should be surprising, but Cessna still had to stand and deliver and its management team had to steer the project through the inevitable shoals without delaying it or larding it up with unnecessary add-ons.

Moreover, Cessnas marketing expectations appear to be realistic-it actually demurs on the VLJ moniker, preferring instead to think of the Mustang as a downward extension of the Citation line. Makes sense to us and so does awarding the company and the airplane our product of the year tip of the hat.

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