It’s been nearly three years since BendixKing announced its commitment to revitalize the brand name that once stood for quality, value and industry-leading innovation. At the time, the announcement hinted there would be a repeat of an era when King Radio was king of the avionics market.
We knew that would be a tall order since it had to engineer, certify and pitch a fresh product line that could compete with market-dominant and a highly innovative Garmin. Perhaps more challenging was winning back the loyal customers it lost after almost 15 years of silence. And the biggest challenge of all was convincing a scorned dealer network that the company had the steam to hold its own in the shrinking market. For years, the BendixKing dealer network watched as parent company Honeywell focused on the high-end business jet and commercial transport market, nearly abandoning the lower end of the market.