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First Word: April 2013

Another purpose of this magazine is to encourage product improvement. If we give a bad review to a product and the manufacturer subsequently makes it better, we’ll review it again. If it is better, we’ll say so, loud and clear. If not, we’ll say that as well. It’s also important to recognize that a bad review may be the result of a bias, a one-off problem with a particular unit or just a bad day all around. Because of that, I followed the practice of this magazine and sent the Durr Technik representative an outline of the shortcomings I was going to report and asked if his company wanted to comment or rebut my opinions.

Another purpose of this magazine is to encourage product improvement. If we give a bad review to a product and the manufacturer subsequently makes it better, we’ll review it again. If it is better, we’ll say so, loud and clear. If not, we’ll say that as well.

It’s also important to recognize that a bad review may be the result of a bias, a one-off problem with a particular unit or just a bad day all around. Because of that, I followed the practice of this magazine and sent the Durr Technik representative an outline of the shortcomings I was going to report and asked if his company wanted to comment or rebut my opinions.