These are often first-time vendors invited to set up shop in the AirVenture Innovations Showcase building at Oshkosh. I like spending time there because it's a good place to shoot. The lighting is good, it's relatively cool and it's the launching ground for products that are a little different than the ones around Boeing Plaza. Some make only one appearance at the show, but others have enough momentum to come back for more. That was the case with Opener Aero, which was the attention getter last year with its BlackFly ultralight.