Building the Walls by Stealing the Foundation
Not that long ago, I was introducing some folks from Cirrus Design to the Maine delicacy known as the lobster roll, having just finished a flight in their new Cirrus SR22 Perspective. We were talking about growth of our industry called general aviation and how niche projects usually work and grand visions almost always crash and burn.

Ive flown most iterations of the Cirrus from the vacuum-system SR20 through the SR22 Perspective. An SR20 in 1999 was billed as Lexus quality, but it had the fit and finish of a 1979 Toyota Corolla. Those days are long gone and the Perspective is every bit a Lexus.
The thing is: Whos buying these things and will they keep doing so? The SR22 is a capable machine, but starting at $590,900, with another $70K in options, its an exclusive club even within a niche. A clue came from a friend of mine who just flew the Perspective and is likely to buy one-just as soon as he can sell his MU-2. A Mitsubishi MU-2 to a Cirrus is a big step down, especially considering his usual trip is more than 1000 miles. But the savings in fuel, insurance and training make it worth the hit for him.
After the folks from Cirrus were fed and on their way, I ran some numbers. The price of that Corolla-quality SR20 back in 1999 was $179,400. Using the ol inflation calculator, $179,400 in 1999 would be about $225,000 today. The base price of a new SR20 is about $276,000. Considering how much more airplane it is than those early models, those numbers make sense and are probably part of the reason Cirrus is still is business.