I’m sure you’ve heard the crudity about likening opinions to a certain anatomical feature that every human body is equipped with. But not many of us are actually paid to have opinions and because the staff of Aviation Consumer is among that chosen few, it’s worth a few words to explain how we do what we do. (Some of our opinions get us likened to the aforementioned body part, but indulge me here. There’s a point hovering just ahead.)
Editors are basically diviners of sorts. There’s no magic formula that tells us what to print; we don’t have time or resources to do extensive surveys; companies and advertisers—at least at this magazine—don’t drive editorial decisions. We read the e-mail, talk to subscribers and travel to learn what’s on the minds of readers—what they’re interested in, what they might want to buy.